DOOH programmatic bidding: Scaling to ~15K requests per second with Java — Part 1
We work with Talon Outdoor in the out-of-home advertising (OOH) industry that utilizes billboards, transit stations, shopping centres and other similar places to deliver brand messages to a wide audience in public places. As part of building applications that allow Talon to buy out-of-home media, we built a demand-side platform (DSP) that helps them programmatically purchase digital out-of-home (DOOH) inventory which consists of digital screens placed in public places. A DSP provides a centralized interface for targeting specific audiences and optimizing ad...
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