The Data Integrity Success: Migrating Springer Nature's Author Engagement to Braze
When you look at a company like Springer Nature, a global leader in academic publishing, you see a business built on connecting authors with their readers. It helps advance discoveries by publishing reliable research. But as is often the case with successful organizations, growth through mergers and acquisitions left their marketing technology in a complex state with fragmented systems. This made the simple goal of reaching the right author with the right message at the right time a significant challenge.For...
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