Data science-led, game-changing solutions to disrupt OOH media
Out Of Home advertising has seen rapid growth in the UK. In 2019, OOH advertising revenue rose 7.6% from 2018 to £1.3bn. However, OOH, by and large, has operated as an offline channel until recently. OOH agencies have been traditionally managing and running campaigns manually. From campaign planning to media buying, pricing, placement and tracking, every step of the process is manual. The lack of industry standards add another layer of complexity by creating information silos that in turn make...
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