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Purpose Built Solutions

Platform Engineering

Digital platforms are the backbone of any modern business. It’s a crucial foundational element that sets the stage for scale and innovation. Depending on the unique needs of your business, we build or modernise digital platforms with improved resilience, high observability and scalability for peak performance.

Client Stories

Powering Ad-Tech Campaigns with Data

Simplifying advertising inventory aggregation pipeline and enabling rapid integration of OOH inventory from multiple providers has increased Talon’s operational efficiency. Talon is a specialist Out-of-Home (OOH) agency with over 30% UK market share and operations in the USA, Canada, Europe, UAE, and Asia Pacific regions.  OOH is a collective term for advertisements found on public billboards, wallscapes, and posters seen while "on the go". Traditionally, OOH agencies have been managing and running campaigns manually. Even for Talon, handling campaign planning...

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Transforming Operational Efficiency and Campaign Success in OOH Advertising

Talon’s Atlas transforms traditional OOH advertising into a dynamic, automated platform, enhancing better targeting, and improved results for both advertisers and media owners. Talon is a specialist Out-of-Home (OOH) agency with over 30% UK market share and operations in the USA, Canada, Europe, UAE, and Asia Pacific regions.  OOH is a collective term for advertisements found on public billboards, wallscapes, and posters seen while "on the go". Traditionally, OOH agencies have been managing and running campaigns manually. Even for Talon,...

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Providing Seamless, On-demand Access in Frame Data Management

US-based Clear Channel Outdoor Holdings, Inc. is a global outdoor advertising company, specialising in Out-Of-Home (OOH) advertising, which involves displaying advertisements in public spaces—primarily outdoors—where they are visible to people as they navigate through the urban environment. These advertisements are placed on various types of media, including billboards, transit locations such as subways, airport advertising, and street furniture like bus shelters and signages. Their digital offerings enable brands to utilise real-time, engaging content across high-tech screens, while their traditional formats...

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Blogs

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Internals of MVCC in Postgres: Hidden Costs of Updates vs Inserts

Why do sometimes updates feel slower than inserts in Postgres? The answer lies deep in how Postgres manages data versions behind the scenes. At the core of Postgres’ ability to handle concurrent transactions...

Database Database Performance Platform Engineering PostgreSQL

Alleti Rohan Reddy

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Atomic Operations Explained: From Hardware to High-Level Code (using Go)

Modern applications frequently rely on atomic operations, with atomic counters being one of the most common use cases. For example, when multiple threads execute in parallel, increment and decrement operations must be atomic...

Assembly go mutex Platform Engineering Programming

Alleti Rohan Reddy

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Say Goodbye to if-else: Transform Your Code with the Strategy Pattern

The Problem Imagine you’re building a product that helps people post their content across multiple social media platforms, like Facebook, X (formerly Twitter), LinkedIn, and others. At first, you might think, “I’ll just...

Clean Code Design Pattern Platform Engineering Software Development Strategy Pattern

Vishwanath N

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